Design development
When creating an online store, the content management system (CMS) will offer you to choose from several dozen. Or even hundreds of interesting templates that you can use for your personal store. Beginners can opt for a very attractive template. But advanced users are unlikely to be satisfied with the standard template. Because the choice is limit in the template version. If the template options do not suit you, we advise you to move on to an individual design. If you have the appropriate skills, you can easily create your own personal design. It will best reflect the scope of activity and concept of your site. Which will affect the number of orders.
Creation online store
Unlike templates, the design of an online store is an opportunity to impress visitors. So its creation should be approached with the utmost responsibility. We have collected several tips from professional designers. Following which you will be able to develop an effective. Web ecommerce development, which will help increase orders.
- Take or use good quality photos and videos. It is better to take photos yourself if possible, do not use a ready-made version of photos, unique photos are always better than those downloaded from other sites. Encourage customers to make video reviews of your company’s work. This is excellent marketing advertising.
- Make a convenient navigation (menu), search and service filters. The user should not get confused in the range of goods, but quickly choose what he needs. If the client has a question, it would be good to have an online consultant service built into the store.
- Structure the site, create a hierarchy so that the user can quickly find the desired page without dozens of transitions.
- Do not overload the pages with unnecessary information, stick to brevity.
- Indicate the price of the product on each card.
- Cash, non-cash or both types of payment are possible.
- Create a corporate style and follow it (logo, color palette).
- Place convenient feedback forms for all necessary cases.
- Provide an adaptive store design for mobile devices; sites with an adaptive design receive more orders.
Choose the right online store colors
The online store should be beautiful and attractive so that the visitor wants to place an order with you. If the user enjoys being on it, he will stay longer, and this is not only traffic. But also an increase in the likelihood of performing a target action, namely orders. Choose the right colors, taking into account the thematic focus of your store, add only the necessary blocks. Depending on how your site looks. The client will either place an order or leave the site. From this section, we learned that the advantage of templates is suitable for beginners. How can design affect order placement?
Now it’s time to think about what exactly you will offer to your audience. Stores with single positions not only limit the visitor’s choice. But search robots also give bad rankings. The wider ecommerce website in UAE, the better. The catalog should contain several models of popular manufacturers. This will allow you to choose between existing products. Offer a variety of accessories to the main product, if possible. To each product, this increases the amount of the check.
Offer the buyer to increase online store sales
For example, when selling electronic cigarettes. Add liquids and spare parts to the catalog. Offer the buyer consumables and spare parts for repairs. To increase sales, you need to come up with a unique offer for each product. Even free delivery or the ability to use the services of the ecommerce website design Dubai can become a decisive choice between a competitor and your online store.
So, you have posted almost all the products that you had in the store. Besides, is that the end of the job? Of course not. The page of each product needs to be designed as attractive as possible. So that the user literally falls in love with your offer and orders the desired product. To do this, you need to post high-quality photos, write “tasty” descriptions. Who will write the texts? Again, three options: you yourself, a freelancer (copywriting) or a web agency specialist.
